Digital Marketing Training Course

INTRODUCTION TO DIGITAL MARKETING

  • What is DigitalMarketing?
  • The Current DigitalLandscape
  • Why DigitalMarketing
  • Traditional vsDigital
  • Various Digital MarketingChannels 

WEBSITE PLANNING & DEVELOPMENT

  • What is aWebsite?
  • Why Create aWebsite?
  • Different types ofWebsites
  • WebsiteEssentials
  • Hands on #1 : Creating and setting up a Website usingWordpress 

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction toSEO
  • How Search Engineswork
  • On Page Optimization (Hands on#2)
    • KeywordResearch
    • Domain Name &URL
    • Meta Tags (Description, Keywords, Author,,)
    • Heading Tags
    • Alt Text, Anchor Text, InterLinking
    • RedirectionTags
    • SEO FriendlyContent
    • Creatingtxt
    • Creatingxml
    • Google WebmasterIntegration
    • Google AnalyticsIntegration
  • Off Page Optimization (Hands on#3)
    • Backlinks and itsimportance
    • How to getBacklinks
    • Do-Follow and No-FollowBacklinks
    • How to increase Google PageRank
    • Search EngineSubmissions
    • DirectorySubmissions
    • ArticleSubmissions 
  • PressRelease
  • Blog Commenting and GuestPosting
  • ClassifiedPosting
  • BusinessListing
  • SocialBookmarking
  • RSS Feeds
  • Search EngineAlgorithms
    • What are Search EngineAlgorithms?
    • Why a Search Engine needs to update itsAlgorithms?
    • Why a Search Engine Penalizes aWebsite?
    • Different Google Algorithms (Panda, Penguin,Hummingbird)
    • What is Google EMDUpdate?
    • How to avoid getting penalized fromGoogle?
    • How to recover a penalizedsite? 

SEARCH ENGINE MARKETING (SEM)

  • Introduction to Google Adwords & PPCAdvertising
  • Understanding Adwords AccountStructure
    • Campaigns, Adgroups, Ads, Keywords,,
    • Types of Advertising Campaigns – Search, Display, Shopping &Video
  • Understanding AdwordsAlgorithm
    • How does adwords rank ads (AdRank)
    • What is QualityScore?
    • UnderstandingBids
  • Creating Campaigns – Search & Display (Hands on#4)
  • Tracking Performance /Conversion
  • Optimizing Campaigns – Search &Display
  • Importance of Landing Pages & Call toAction
  • Remarketing
    • What isRemarketing
    • Setting up RemarketingCampaign
    • Creating Remarketinglists
    • CustomAudience 

SOCIAL MEDIA MARKETING (SMM)

  • Why Care About SocialMedia
    • Introduction to SocialMedia
    • Latest Stats and Trends about SocialMedia
    • Social Media SuccessStories
  • Facebook
    • Introduction to Facebook BrandPages
    • EdgeRabk Algorithm : Engagement isKey
    • Creating a Facebook MarketingStrategy
      • From Objectives toROI
      • CompetitiveResearch
      • Strategy Presentation (Hands on#5)
    • Applications for Fan Growth andEngagement
    • Creating BrandAmbassadors 
  • FacebookInsights
  • Facebook Ads
  • Significance ofCTR
  • Optimizing Ad copy andtargeting
  • Create Live Facebook Community (Hands on#6)
  •  Twitter
    • Introduction to Twitter (PlainEnglish)
    • Twitter for Customer Engagement, PR, BrandBuilding
    • Leveraging Lists, Hashtags &Trends
    • Creating Twitter Marketing Strategy (Hands on#7)
    • Twitter Tools : TweetDeck, Klout,PeerIndex
  • LinkedIn
    • Introduction to LinkedIn (Plain English)
Sgraph Infotech
MSBI | DOT NET | AWS | Data Science | Python
Address :
3rd Floor, JP Royale- 90/4, Above ICICI Bank, Outer Ring Road, Opposite Radisson Blu, Marathahalli,
Bengaluru,
Karnataka - 560037
India.
Tel : 9620885025
Email : sgraphinfotech@gmail.com

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